For years, fast food chains have created collectable glasses.

And to make them look cool, they always uses other brands or licensing.

So when Burger King wanted to create its own for the same reason, we wanted to make something special, unique and beneficial for the brand.

To make our collectable glasses unique and cool, we didn't need anyone else's help.

We just needed to apply the same recipe that makes our burger unique since 1954: we flame grilled them.

We then created the first "flame grilled glasses". With the same care we flame grill our steaks, each glass has been grilled one by one and then has a different melted / distorted aspect from one glass to an other.

1 519 229 limited glasses have been produced and distributed in all our restaurants in France for the purchase of our most iconic burger: the WHOPPER.

This way, we realeased an original, ownable and surprising glasses collection plus, we reinforced the awareness of our the major product specificity: our flame grilled cooking.

Our collection of 1 519 229 unique flame grilled glasses is extremely qualitative and 100% "made in France". We indeed produced them with ARC, the world leader in tableware, in their glass factory in Arques (North of France) following the blown glass art practices.

These glasses were available in all our 300 restaurants in France from April 8th to May 6th 2018 for any purchase of a WHOPPER menu.

To promote our flame grilled glasses, we build a strong 360 national campaign including a 10” and a 20” TVC, local OOH in the major cities of the country, a huge presence instore in all our restaurants and a dedicated social media animation.

- All our glasses (1 519 229) distributed in only 2 weeks

- +32% visits vs the week before the campaign