Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2007
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The campaign is based around the global movement, Kah Ra Shin, whose guiding principle since its origination in Tibet in the late 19th century has been one of 'Inner peace through outer violence'. Exploring both its founding philosophy and its current day practices, the campaign shows the role Burnout Dominator has begun to play in practitioners lives as the ultimate form of cathartic anger release.
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