Daddy Yankee vs. Breast Cancer, the first rap battle in history with a bigger purpose: to choke breast cancer.

Daddy Yankee sat down with recently diagnosed breast cancer patients to capture how their emotions and anger and transform them into lyrics. He wanted to choke breast cancer with real patients and their emotions so that the musical piece could be used as a weapon in the real battle against cancer, a real therapy. He announced on his social media platforms that he was going to battle against the strongest opponent in his career and all the media wondered who was it going to be. On September 1, he launched the song with its music video. The song and the music video was produced with big names of the entertainment industry like: Rafa Sardina (12-time Grammy-winner producer and engineer), Kacho López (2-time Grammy winner director), Edy Lan (multi-award winning composer) and Puerto Rico Symphony Orchestra (The country’s most important orchestra).

The music video accrued more than 10 million of views worldwide during the first week. Susan G. Komen took over Daddy Yankee’s social media network communicating its message to his 50 million followers. The song was transformed into a fundraising platform for the Susan G. Komen Foundation. The effort amassed 1.8 million dollars in earned media and 195 dollars for breast cancer patients and survivors, breaking the record of donations in the history of the organization. This money raised is used to offer mammography’s, transportations for treatments, medical treatments, wig, and other financial aids for cancer patients and survivors.