Cannes Lions

BUSINESS COMMUNICATION

R/GA, New York / AVAYA / 2008

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OVERVIEW

Description

The “Snapshots” site is a collection of web videos aimed at generating interest for Avaya’s latest products and services. As the corporate communications category is typically pretty dry, and its products fairly complex, the goal of Snapshots is to promote Avaya’s offerings in a way that’s fresh and fun, but also clear and digestible.Ultimately this site is meant to open viewers’ eyes as to why they should care about these products, and give them the ability to pull out the full range of benefits in real time.

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