MBNA provide a range of business credit card products for UK based businesses, but have a relatively low profile. We were asked to help raise awareness of and increase applications for MBNA’s business credit card offering by creating a new website that will talk to potential and existing customers.The website was designed to clearly point out the advantages of having an MBNA business credit card and included a designated area on the site for current customers (a strategic decision to show prospective customers the level of customer service they could expect with MBNA).