Cannes Lions

BUSINESS MAGAZINE

FALLON, Sao Paulo / EXAME MAGAZINE / 2004

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Presentation Image
Film

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Overview

Description

Board Meeting. CEO requests rigorously accurate numbers from participants since the firm´s capitalization is being considered. After all the presentations, the camera pulls back to reveal that the company´s capitalizes by playing Lotto. Exame financial magazine opens new horizons for companies that want another way to grow.

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