Establish the strong connection between the Gandhijifont and Mahatma Gandhi, and thereby the embodiment of his values in the font through an interesting experience for the general public in environment friendly manner.

We realised that the idea lay in the font itself and just arranged the alphabets in a manner that, seen from a particular point, would look like the silhouette of the Mahatma. Glass, which is an environment friendly element was used to achieve the necessary transparency so that all the layers could look like one.

Font downloads from the website www.gandhijifont.com saw a marked increase post the installations. The use of glass created a curiosity regarding the reasons behind it and, when informed about the thought of using only environmentally-friendly elements, it was greatly appreciated and this in turn resulted in positive word of mouth.