Cannes Lions

BUSINESS SECURITY SYSTEMS

THE WHITE AGENCY, Sydney / TELSTRA / 2007

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Small businesses can carry a big stick.Synopsis: See exactly what's happening at your business without being there. Telstra Business Secure helps businesses solve mysteries that in the past would remain unsolved. Rather than scare businesses with horror security stories, we entertained them with mock security videos. Visitors select one of four videos to watch, then choose to learn more about the product or view another video. They’re simultaneously entertained and educated.Objective: Portray Telstra Business Secure as the most impressive security product for growing businesses.Target: Small business owners, like drug stores, liquor stores, gas stations, jewellery stores etc.

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