We developed a 360° communication platform to place Arla into the everyday life of the consumers: TV, PRINT, WEB, RADIO and EVENTS.

In all media, popular chefs cooked with Arla products while journalists and nutritionists educated consumers of the benefits of healthy nutrition.Our presence in cooking related vehicles was impressive and dominant: • 100 product placements in TV Top Cooking Shows, over 1000 tags and break bumpers • Many tailored made recipes in magazines • Banners and Pre Rolls in websites cooking sections achieving high traffic to Arla site and over 100 recipe fillers in radio.

We also arranged 2 events: a business event of Arla during the Master Chef contest that was broadcast as a regular episode on TV and a sponsored event in public schools where state nutritionists educated more than 2000 children!

The results were outstanding and objectives were met!In the Cheese Market communication created branded demand for Arla and achieved a 6% increase, while cheese competitors lost 8% of their shares! In the Butter market Arla not only defended its share but increased SOM by 12%, while butter competitors dropped by 2%!