A man in a locker room stands in front of a mirror with a towel. He spreads Shave Butter onto his face and is sent backwards, immediately melting through the floor. He's transported into a world of smooth, buttery mountains. He glides across the slippery planes of shave butter. His beard is blown away by a mystical man standing atop one of these buttery dunes. The fantasy ends and our man is back in the locker room shaving, brought quickly back tor reality by a fellow man in the locker room blow drying his body. Reality isn't glamorous, but Shave Butter brings a few seconds of pure bliss.