We're illustrating a dynamic experience where driving isn't just about changing volume; it's about the music evolving with each drive. Communicating this was tough, but with Will's guidance, we're blending music and visuals to bring it to life. It's a unique challenge, but our solution combines poetry, music, and visuals for a captivating experience.

We were inspired by the excitement of Steve Jobs' Apple launches and the visual magic of Akira. It all began with the captivating image of light streaks from Akira's tail lights. From there, we delved into the delightful world of sound waves, imagining them as the heartbeat of different landscapes, from bustling cities to serene forests.

Our brainstorming sessions were like a symphony of creativity, with ideas flowing freely. What if the lights danced to the rhythm of the music? Or mirrored the vibrant patterns of sound equalizers? Gradually, our concept blossomed, merging the bustling energy of urban streets with the serene beauty of coastal highways. This iterative process culminated in the crystallization of the final concept.

In terms of the target group, we basically wanted to reach as large a target group as possible with the content - both the hedonistic target group and the performance-orientated target group.

With will.i.am on board, the Mercedes-AMG takes center stage as the ultimate vehicle for audio immersion. Connect the car hardware to the cutting-edge music software and prepare to be transported into a whole new dimension of sound. As it accelerates, brakes, or navigates sharp turns, the music reacts in real time, syncing seamlessly with your driving dynamics. It shows that it's not just a soundtrack; it's an exhilarating journey where music and movement intertwine, creating an unforgettable cinematic experience.

On Instagram, the 15" reel achieved very positive results - with 894,000 impressions (+369%) and 995,000 video views (+39%), we measured a good performance compared to the average.

The results for the 30” video on X were slightly below expectations, with the 3,000 video views (-60%) and the engagement rate of 1.4% (-3%), as well as the impressions of 18,500 (-63%) not delivering as good results as on Instagram, for example.

The "100" video on YouTube, on the other hand, produced good results in terms of views - an increase of 58% on the average.

In general, the distribution of comments in all postings on MBUX Sound Drive was good, with 951 positive, 375 neutral and 171 negative.

Positive mentions from the audience reflected enthusiasm towards the new MBUX SOUND DRIVE solution, with a focus on the excellent sound and the great collaboration between AMG and will.i.am.