Cannes Lions
TBWA HUNT LASCARIS, Johannesburg / BMW / 2002
Overview
Entries
Credits
Description
The BMW C1's product proposition is that its canopy allows the rider to travel without a helmet. This digital piece synergises with a print campaign, but uses simple morphed animation to show the evolution of the helmet - from the early days .... right up to the present, the ultimate helmet, the C1.
Similar Campaigns
12 items