Idea:We created a hyper-real world that transports the feeling of riding a S 1000 RR fairly close and presents the power of the motorcycle.Solution:On BMW Motorrad’s S 1000 RR the world feels more intense than reality. That is why we created an epic film (that resembles the bike’s power).

Together with director Ryan McManus we combined for the first time 3D and Highspeed on a racetrack. We used 3D-Cameratracking and 3D-References to match bike and environment.By rotoscoping the bike was extracted into the campaigns world.

Results:Results of the campaign are pending as the launch of the S 1000 RR happened 3 weeks ago. Therefore we have no forecast nor any results.