Cannes Lions
OGILVY BRASIL, Sao Paulo / MOTOROLA / 2007
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Motorola presented the new C390 with bluetooth technology and wanted a piece that focuses on mobility, sophistication and a practical life. This is why we developed a piece where the Internet navigators’ experience is the same as that of the character in the piece. In other words he uses his hands for any purpose other than answering the phone. The idea of having the hands free was the focus of an original and surprising piece.
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