To announce the iconic handset MOTOKRZR, we strived for an engaging online experience that grabs consumer’s attention, with the goal of driving them to MOTOKRZR online, and ultimately, to product sales. To support this objective, we collaborated with world-renowned interactive designer Joshua Davis to create a rich 3-D experience, the MOTOKRZR Kaleidoscope. Mysterious, energetic animations greet site visitors, using the product’s highly reflective surface as both a functional and informational metaphor. Prompted to explore what’s behind the beautiful images, users find a dynamic content engine that allows them to generate an interactive kaleidoscope of their own design.