Cannes Lions

CADBURY CREME EGG

STARCOM MEDIAVEST UK, London / CADBURY / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

The eggs appeared on established cult websites, we made them stars, creating three films with offbeat characters Weebl and Bob, plus cameo roles in online soap Kate Modern and their playfulness was truly satisfied with a downloadable mobile game.

These eggs are hard to contain and soon they escaped from cyber space and broke into TV, initially keeping their 10” vignettes underground in programmes where only their goo fans would come across them.

Outcome

It’s not Easter yet when our gooey friends must disappear but already they have created lots fans and playmates. Their films are a cyber box office hits with over 400,000 views, 105,000 people have text them. Xxxxx have joined the fan club by registering online double that of FMCG norms but most importantly three quarters of the way through their campaign for fame they have 50% campaign recognition with 16-24’s achieving a 120 index.That’s over 65,000 goosters downloaded.Goo on my friends

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