Cannes Lions
D'ARCY SHANGHAI, Shanghai / MIGHTY / 2003
Overview
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Credits
Description
To send out mailers in a booklet form and make use of the medium itself to demonstrate the product benefit, in our case, by having the metal binding across the human back bone to dramatise the product uniqueness.
Outcome
The greatest achievement was increasing brand awareness. So much so that when our sales staff made the visit or sales call, all the prospects had already heard about it. It made it so much easy for them to follow-up.
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