We always like to give our clients something special for Christmas. This time it was to be something useful as well as special. We decided to develop an application that was tailored specifically to our contacts’ requirements. We started by taking a look at our clients’ average day and found that quickly being absolutely sure of the day’s events is really important for them. Common calendar apps just show parts of the day. We wanted to change this and make the daily overview on a smartphone much easier. So, our clients would often use the app and remind us positively – every day.

There are two functions in the daily overview: calendar and clock. We developed a new digital product that enables the user to see both at a glance and have a clear overview of the day: the CalendarWatch. It combines the advantages of a diary and a clock in one attractive display. The app synchronizes itself to standard smartphone calendars. Appointments are shown on the clock interface: a 24-hour time circle. New appointments can be added, edited or deleted. Swiping takes the user to the following calendar days and weeks.

What’s new is the combination of two of the main applications for managers in one display: clock and calendar. CalendarWatch helps to keep an overview of the day’s events, and is a refreshing design alternative to a normal calendar. Installing the app on a smartphone and using it frequently helps to develop a positive client relationship.

The response from our clients and the app store has been extremely positive. When the Christmas card with the download link reached our clients, CalendarWatch was downloaded 1317 times in one week. So we reached almost all of our clients – and got our agency brand on their smartphones.