For the Christmas season, denkwerk launched a viral campaign for its business associates and partners: A web special scans users' brain, laying bare their deepest Christmas wishes. The website is based on Deep Wish Technology Version 1 (DW1), the brainchild of Professor Wishikowsky. The tongue-in-cheek campaign becomes even more playful when presenting the search results, which include waving golden cats and crocheted cozies for toilet paper rolls. The website gives also background information on the professor: his bio, awards and inventions. Other elements, such as an e-card for forwarding your wishes to friends, extend the campaign's reach.