Cannes Lions

California Tobacco Control Program

DUNCAN/CHANNON, San Francisco / CALIFORNIA TOBACCO CONTROL PROGRAM / 2017

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

We watch as a teenager, unbeknownst to his parents, smokes e-cigarettes in his room until the finish when he makes the all-too-common move to traditional cigarettes.

Similar Campaigns

6 items

Still a Kid

J. WALTER THOMPSON ARGENTINA, Buenos aires

Still a Kid

2018, CONSEJO PUBLICITARIO ARGENTINO

(opens in a new tab)