Cannes Lions
OGILVY BRASIL, Sao Paulo / GRAAC / 2007
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Graac is a NGO that looks after children with cancer. Through extremely hard work, nowadays it has its own hospital and state-of-art equipment. This structure allows for the treatment of children with cancer to become very efficient. After the treatment almost 70% of cases are cured. The piece’s objective is to show how easier it is to win a game when you have an advantage of 70%, although the institution still needs help to carry on with their work.
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