Our campaign was developed in 2 different moments:At first we made and posted a fake and already seen campaign on the most followed advertising web-page in Italy, "La Shortlist", a Facebook entity that works as an ADV Blog to provoke our target.

In fact our fake campaign got immediately flamed and spontaneously reached other internationals "blame-blogs".Secondly, the day after, we published our video-reply on Youtube and linked it in the middle of the flame surprising the involved creatives.In our video the ADCI-Jury President, referring to our campaign's commentators, gave this message: "WE ALSO CANNOT WAIT TO JUDGE YOUR WORK".

We demonstrated to Italian creatives one of their main problem when speaking about advertising.Nearly every Italian creative saw our operation and after revealing our message we registered a very positive reaction by our targeted audience.Communication Results in just 48 hours:+150 ADCI Twitter Followers.+30% ADCI Facebook fans.More than 2300 activities.Commercial Results: +55% subscribing agencies.