Cannes Lions

CALORIE MATE STICK

LIGHT PUBLICITY, Tokyo / OTSUKA / 2001

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A Superman-style hero runs out of energy and crash-lands into someone's home. He demands food. All they have to offer him are Calorie Mate Sticks. He says he can't eat junk food and learns an important lesson. Super: Calorie Mate Stick. Nutrition on the fly.

Similar Campaigns

12 items

Pocari Sweat “Neo Choir”

DENTSU INC., Tokyo

Pocari Sweat “Neo Choir”

2020, OTSUKA

(opens in a new tab)
Boosting Japan with Sauna Power

OTSUKA PHARMACEUTICAL, Tokyo

Boosting Japan with Sauna Power

2020, OTSUKA

(opens in a new tab)
Absolut Vodka Italy - More Open Words

PERNOD RICARD ITALIA, Milan

Absolut Vodka Italy - More Open Words

2020, ABSOLUT VODKA

(opens in a new tab)
Face to Face

TOPPAN PRINTING, Tokyo

Face to Face

2016, OTSUKA

(opens in a new tab)
Shortlisted Cannes Lions
CANTENNA

GPY&R, Brisbane

CANTENNA

2015, SP BREWERY

(opens in a new tab)
POCARI SWEAT SPORTS DRINK

HAKUHODO DY MEDIA PARTNERS INC., Tokyo

POCARI SWEAT SPORTS DRINK

2010, OTSUKA

(opens in a new tab)
Shortlisted Cannes Lions
AMP ENERGY DRINK

BBDO NEW YORK, New york

AMP ENERGY DRINK

2009, PEPSI

(opens in a new tab)
FIBE-MINI DRINK

PYRAMID FILM, Tokyo

FIBE-MINI DRINK

2008, OTSUKA

(opens in a new tab)
FIBE- MINI DRINK

AOI ADVERTISING PROMOTION INC., Tokyo

FIBE- MINI DRINK

2007, OTSUKA

(opens in a new tab)
FANTA SOFT DRINK

UNIVERSAL McCANN KOREA, Seoul

FANTA SOFT DRINK

2006, COCA-COLA

(opens in a new tab)
PEPSI

BBDO MEXICO, Mexico city

PEPSI

2003, PEPSI

(opens in a new tab)
VOX VODKA

MEDIAEDGE:CIA, Miami

VOX VODKA

2002, BEAM

(opens in a new tab)