Cannes Lions

CALORIE MATE STICK

LIGHT PUBLICITY, Tokyo / OTSUKA / 2001

Film
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A Superman-style hero runs out of energy and crash-lands into someone's home. He demands food. All they have to offer him are Calorie Mate Sticks. He says he can't eat junk food and learns an important lesson. Super: Calorie Mate Stick. Nutrition on the fly.

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