Smoking kills 80 thousand Brazilians a year. According to studies performed by the National Cancer Institute (Instituto Nacional do Câncer - INCA), in Rio de Janeiro, about 90% of smokers are led to the habit while still in adolescence. For this reason, the efforts made by Brazilian health authorities have been increasingly in offering information to the young people for them to form a more critical judgment in relation to the promises made by the tobacco industry. The media suggested an unprecedented way of informing teenagers of this.