An ordinary public toilet with a sticker on it is transformed into an icon about prejudice against those who have AIDS. If asked, nobody admits to having prejudice. In fact, only a well-informed person, has no prejudice and therefore would use a toilet like that.

This action cost around USD1.800 and generated strong TV material, a historical anthropologic document of the work strength of the world’s best AIDS programmes because from 132 people that went to the toilet, 71% used it normally.