Cannes Lions

CAMPAIGN AGAINST ILLITERACY

ALMAPBBDO, Sao Paulo / INSTITUTO AYRTON SENNA / 2001

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Overview

Description

We see various types of handwriting. The announcer explains that people with different personalities can be recognized by their different types of handwriting. At the end, we see no handwriting at all. Voiceover: Illiterate people are not recognized.

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