Cannes Lions
ULTRASUPERNEW, Tokyo / SKYN / 2022
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How do couples find each other? Is it by coincidence or is it by fate? Looking back, sometimes it feels like the chain of events leading to love are too good to be true. “Thread of Fate” - a Japanese myth - dictates that two people are connected by an invisible thread, and that everything is the result of fate. Slowly, but surely, we are pulled to each other, only to end up in the arms of our one true love.
In this new experiment we put this myth to the test, and see if two people in love, are actually connected by the “Thread of Fate.”
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