Cannes Lions
SID LEE, Paris / SKYN / 2021
Overview
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Credits
Execution
By giving an adult twist to the most famous “body-part” song ever written “Head Shoulders Knees and Toes”, SKYN encouraged pleasure seekers to go beyond what they already know; and keep learning, trying-out, touching, exploring and having fun with their bodies…from head to ‘those’. As the concept of this campaign reads “Pleasure is an endless exploration” - there’s always something new to learn or discover. This naughty twist on a world renowned classic, was brought to life by the feminist pop icon Peaches, who has spent nearly two decades pushing boundaries and wielding immeasurable influence over mainstream pop culture from outside of its confines, carving a bold, sexually progressive path that's opened the door for countless others to follow.
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