Premium condom brand SKYN presents: PLACES OF INTIMACY. The first hotel guide to the 30 best spots to have sex… created entirely with SKYN consumers. In partnership with GQ magazine, we sent 12 couples to hotel rooms across 4 f corners of the world. We asked them to document their experiences through photos & videos, and write down their impressions. Using the different intimacy stories they provided, we created a guide - edited as a book, distributed all around the world, also launched as a digital experience on placesofintimacy.skyn.com.

PLACES OF INTIMACY is not your average hotel guide, but rather an "anti-GQ travel guide". While hotel guides often inform us of the famous interior designer, the number of calories in the gluten-free menu, PLACES OF INTIMACY gives you insights into the best bathtub to get intimate in, the most savage fur rug, or the room with the most mirrors.

PLACES OF INTIMACY was realised through the course of over 1 year.

We first launched a global casting call on condoms and lubricant packs and on various GQ supports.

We then made a first pre-selection of couples via a digital experience, through which couples calculated their joint "intimacy score" using 2 connected devices.

We met the couples who matched the best and conducted interviews.

Then during the next 3 months, we sent the 12 winning couples across the world to get intimate in dozens of hotels.

Using the content they provided, we created a guide that brings together their best 30 places to have sex. Edited as a book, translated in 7 languages, and distributed around the world in library, hotels lobbies, and rooms. And also launched as a digital version, to discover the 30 rooms in an immersive and sensual experience around the different couples' stories.

This campagn allowed us to interact with our consumers for more than 1 year - from the initial packaging call-to-action, the digital game, the casting & selection of 12 couples, and of course the launch of the guide as a book and as a website.

We achieve more than 1,2 billion page visits around the world in 5 weeks.

With articles in global medias, including The Guardian, NBC or The Sun.

Creating awareness around SKYN from Russia to Brazil with the most PR successful campaign ever launched by the brand, positioning SKYN not only as a premium condom brand, but also as a lifestyle brand that aligns closely with the needs and aspirations of our target.