Flavoured cigarettes are marketed to look and taste like children’s candy with fruity flavours and colourful packaging. The problem is, they carry the exact same health risks as regular tobacco products. Because of this deceptive marketing they're often used by Canadian teens as a gateway into smoking, which leads to devastating results. The "Now Available" campaign was created for the Canadian Cancer Society to heighten the awareness of flavoured tobacco's dangers with both Canadian teens and their parents. The surreal campaign was utilized both nationally and by various provincial chapters of the organization.