Create Environmental Awareness.

Instead of running a conventional print campaign, we brought our thought to life in the public space: An installation piece of light and shadow, making visible the connection between one's action and its consequences.

On a personal level: Realization of one's actions and their consequences.Change of behaviour.On a community level:Thousands of people interacted with the installation.Word of mouth.On a media level:Coverage in print publications and on national television.