Cannes Lions

CANADIAN FILM FEST

JWT, Toronto / CANADIAN FILM FESTIVAL / 2013

Case Film
Case Film
Case Film
Case Film
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Overview

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Credits

OVERVIEW

Description

A uniquely Canadian take on three favourite movie genres, these films opened the 2013 Canadian Film Festival to promote its unique Canadian content.

Execution

- The spot was done for a ‘Not for Profit’ client, so there was no budget for production.

- Agency had to beg production houses and post production companies for favors to get this spot produced.

- The spot was completely shot on green screen.

- The post effects were done by purchasing stock scenes and stitching them together.

- The director took photos of local buildings at night to integrate into the scenes to make the city appear more Canadian.

- The director was also the cameraman.

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