The Canadian Film Festival is a non-profit organization devoted to the celebration, promotion and advancement of Canadian filmmaking talent.

To promote the festival a series of ads were created that depict regular people who are so inspired by the movies, that they orchestrate everyday situations – turning them into movie scenes with themselves as the lead character. In keeping with the festival’s celebration of Canadian film talent, all of the spots were shot by different Canadian directors who brought their own look and style to their films. The spots were run on TV and in cinema.