Qualitative:- The effort had such a great impact in society that even a National Parliament member proclaimed it of national interest.

-It was the most succesful campaign of Consejo Publicitario Argentino in 50 years!- Won 3 Amdia Awards 2009.Quantitative:Don´t compare them with a funny viral or things like that. Its really serious (and even traumatic) message content:Media: more than U$1.500.000 in media spaces.

A 3,500,000 audience in massive media.

Site: More than 45.000 visits from 43 countries.(More than 31.000 additional visits to www.sales.org)0800: 3000 telephone calls.Informative book: 5406 downloads/orders.