Cannes Lions

Cynthia

ZUBI ADVERTISING, Coral Gables / SUSAN G. KOMEN / 2017

Film
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Whenever a woman decides to avoid a cancer screening she puts her life in danger, and ignoring the disease only makes it stronger. To make this point we turned breast cancer into something we can all relate to everyday. A hardworking, passionate employee, who is positive and vibrant. As the story progresses we begin to understand the full implications of what this model employee is trying to achieve.

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