Cannes Lions
DDB MUDRA GROUP, Mumbai / CANCER ASSOCIATION / 2012
Awards:
Overview
Entries
Credits
Description
The client wanted to inform the public of the dangers of second hand smoking. The communication had break and be informative at the same time.
Execution
The campaign uses a unique art style to illustrate how exactly second hand smoke wreaks havoc to the unwary individual through proximity to a smoker.
Outcome
Results:This idea helped grab people’s attention and illustrated the harmful effects that smoking can have on your lungs.CPA also found a 27% increase in calls to the helpline number and 22,000 page views at cpaaindia.org while this activity ran.
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