A cancer diagnosis is usually overwhelming. Beyond the despair that comes from knowing that you are sick, there’s also a deep anxiety that comes from knowing that you might not be able to afford medical help. Cancer treatments are hugely expensive. Less than 2 out of 10 patients can afford to pay for chemotherapy sessions. Hundreds of patient are waiting for help at Chulabhron Hospital. We decided to raise awareness of this issue to the public. With a clear aim to raise money for patients to pay for their cancer treatments, and we also wanted to raise hope for a chance to live on. We eventually created an act that turned the lost hair, a symptom of sickness, into a symbol of hope.

We decided to raise awareness of this issue. We wanted to raise money for patients to pay for their cancer treatments, and we also wanted to raise hope for a chance to live on. We eventually created an act that turned the lost hair, a symptom of sickness, into a symbol of hope.We gathered lost hair from chemotherapy patients, and used their hair to create original sculptures. These unique pieces of art became the basis of a “Hair for Hope” exhibited at a prominent art gallery in Bangkok. We spread a message of hope to millions of people through print, outdoor, web, mobile, and raised public awareness of the plight of people struggling to survive and invited people to participate at the exhibition.

Over 65m Thai people aware of the campaign - that’s about 97% of the whole population.

We earned over 1bn baht worth of free media through news, publications, articles, blogs, tweets, celebrities and politicians; they all talked about how to help these people.

All sculptures were sold which raised enough to help 150 cancer patients at Chulabhron Hospital who are now being treated.

It has been agreed that the Hair For Hope idea should be taken further than Bangkok to other cities in the world in 2013, starting with Dubai, Incheon and Kuala Lamper.