GRAACC - Support Group for Children with Cancer - depends on donations and partnerships in order to offer emotional and social support, assistance and treatment to patients and their families.However, in recent years, the number of donations has declined considerably (mainly due to the frequent calls - via telemarketing - that people receive from other institutions, which increase the resistance to help).Lo-V, in a pro bono project, therefore proposed to change the approach...and created a viral marketing piece, charming and good-natured, that helped GRAACC get heard, quickly conquering the internet and reversing the decline in donations.