We created a website on which people would discover our Zeppelin. It was out of air, and you had to pump it back up to get it flying. We used Facebook connect to personalize the animations, and invented a way to use the computer's microphone so that when people blew air into it, they blew air into the zeppelin.The operation was communicated by a small call to action on KitKat packs.

In two months, we registered:- 720,500 visits.- 884,081 pages views.- 139,450 participations by entering a code.