We created a new repurchasing cycle for the men who happen to buy this new rare product to keep on repurchasing again. Our solution was to create an addictive short movie to enjoy on every short coffee break, for all busy Japanese men. A tiny small sticker was placed on every coffee, with a woman’s seducing smile, hiding the eyes and up, and a QR code. From this mysterious sticker the men were curious to access to a special site revealing the beautiful sexy women from around the world!

A short 1-minute coffee movie showing beautiful women from around the world was the perfect solution creating a perfect oasis time. Also, the Japanese vending machines are filled with Point Of Purchase information, but "Smallest Seducing Smile Ever" had NO INFORMATION at all, creating a curious feeling to want to know more!

The more you drink, the more coffee information you get, and more engagement with the new brand. And you get to see a new side of the sexy coffee queens every time, creating an immoral illusion many Japanese men will not reject!

This is not just a coffee break anymore, it is time for a date with a beautiful woman on the other side of the world!

We created a new repurchase cycle using mobile phones in a completely new way, selling 23,983,290 NESTLE canned coffee throughout Japan in just 2 months!