Cannes Lions
J WALTER THOMPSON JAPAN, Tokyo / NESTLE / 2003
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Breaktown - reality internet.
A forum for aspiring teens to make their dreams come true via supported Break Missions. e.g. Become a music producer. Real people in real situations. Also on the site are Short Films by award winning director Iwai Shunji. Specially commissioned series for internet release only! Objective was to change the image of KitKat in the target audience of 16-19 year olds.
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