The campaign was held in an instant-win style with no blank results in order to make each morning for the Japanese business people more enjoyable. Furthermore, we utilised the Internet, both PC and mobile phone, so that anyone can participate in the campaign immediately after purchasing the product. As for the prize, we developed an original “Alarm Clock Television” exclusively for this campaign. This campaign was announced not only through commercials in various media but also by unprecedented type of PR events.

Throughout the campaign period, the product sold approximately 150,000,000 units, which is a 110% increase over the previous year. As a consequence, “WONDA Morning Shot” succeeded in consolidating its position in the market as the most necessary item for the Japanese business people’s painful morning.