We used the drains of wash basins in shopping malls, restaurants, bars and gyms as media.The union of unconventional media - wash basin drains - to demonstrate the features of the PowerShot D10 was, in itself, the most significant differential of this campaign. Maximization occurred by means of the distribution of the adhesive around the most diverse entertainment locations frequented by the target public.

We believe that the promotion was relevant for the client considering the huge number of people impacted vs. the total cost of the promotionDue to the type of innovative media, it was not possible to ascertain the number of people directly impacted by our initiative. But, for the effects it had on sales, we can observe that the initiative was highly effective.

Sales surpassed all expectations, and stocks of the product were sold out through the Canon Brazil website.