The idea for the platform translated perfectly in the Nordic cultures as it was apparent that each Nordic country needed to be reminded of the great power of photography coming from a camera.

From studies into our target audience, the Adventurous Achievers, it came to light that throughout the Nordic countries, the groups had similar traits and values as well as user behaviours.

We also used local Nordic photographers as influencers as they have a strong Nordic following and know their audiences well. They were able to help educate our target audience in a way that was more natural and rather like a brand lecturing them on what to do.