Any living creature on this Earth has a cuteness during its youngest years that could never compare to when it becomes an adult. They're cute when they're little. Hardly anyone would disagree with this mentality.In this commercial, even a dog takes notice of this fact, and can't resist the urge to take photos of its own child. The story clearly and humorously makes obvious the "little is cute" philosophy.By doing so, our goal is to increase demand for this camera.Furthermore, nowadays in Japan we continue to hear news of parents abusing or killing their own children; even babies. During the most adorable time of their lives, if you couldn't love your own children, who or what could you love?There is another underlying social concept in the commercial: if you love your children, take lots of photos of them!