People care more about spots on their cars than they do about little marks on their bodies. And so, to highlight the dangers of skin cancer, we made ‘Car Melanomas’ out of low-tac adhesive stickers and placed them on cars parked near busy beaches. The stickers looked like damage to the doors of cars. But when the worried owners lifted the stickers off, they found they were actually vouchers encouraging them to have a free skin test at a nearby pop-up CANSA clinic.

People care more about spots on their cars than they do about little marks on their bodies. And so, to highlight the dangers of skin cancer, we made ‘Car Melanomas’ out of low-tac adhesive stickers and placed them on cars parked near busy beaches. The stickers looked like damage to the doors of cars. But when the worried owners lifted the stickers off, they found they were actually vouchers encouraging them to have a free skin test at a nearby pop-up CANSA clinic.

RESULTS:

- Over 78,000 people reached.

- 169 Dangerous melanomas identified.