It was a different way to bring this issue to Brazilian society. For the first time, people were aware of the risks of old oil platforms and started to ask the government about their plans of maintenance. The bizarre combination of something cute (stuffed toys) with something tragic (oil spill animals) was the key to have the attention of society and pass our message through: “we must monitor the Brazilian platforms”.Even when people didn’t buy the Oil Toys, they were impacted by the campaign and accessed the website. People started to post pictures of the toys online, multiplying our campaign

All toys were sold. Massive sharing in social media. Massive free media coverage. And, the best of all: a project of Oil Platforms Security and Maintenance is already in Brazilian Congress to be voted this year.