We worked with Dommune, an emerging online music channel to create a night of live music, -talk show, -tweeting and -running. While holding a talk- and music show with special guests Jun Takahashi and Dai Tamasue we hosted a group run in the streets of Tokyo. The runners were part of a 5K run against the music, performed by Dex Pistols. The runs started in NIKE’s flagship store in Harajuku crossing the entire city with destination Dommune studio – and back. Everything happened at the same time and was broadcasted live to Tokyo.

People left comments via twitter, the hashtag "#dommune" totalled 640 and it recorded the highest number of viewers worldwide of the night on Upstream. (Number of viewers: 35,324).