Generations of Subaru cars drive over a giant piano keyboard and play the melody “Twinke Twinkle Little Star”, evoking the 6 stars of the Subaru logo.

We built a huge keyboard that a car could actually run over at an airport located in the Chubu region in Japan.

Using the occasion of Subaru’s 55-year anniversary, our aim was to make the company’s brand image even better. Subaru spends endless amounts of time developing their own technology in many sections of a car instead of making flashy cars. The core message to convey was that Subaru’s 55 year history equals an impressive step by step history of technological advancements.