Cannes Lions
TBWA\GERMANY, Dusseldorf / NISSAN / 2011
Overview
Entries
Credits
Outcome
In contrast to conventional mailings, the TIIDA mailing with its tangible TIIDA effect and the advertised comfort test drive was able to achieve a 15% higher response rate. 46% of all addressed customers opted for an actual test drive with the TIIDA. 23% ordered the brochure and 31% visited one of the showrooms.
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